Business owner to vie for city council

Business owner to vie for city council – The Lethbridge Herald – News and Sports from around Lethbridge


By Villeneuve, Melissa on June 6, 2017.

Ross Morrell is running for city council for the upcoming fall municipal election. Herald photo by Tijana Martin @TMartinHerald

Melissa Villeneuve

Lethbridge Herald

A local business owner and journeyman chef is the next to announce his intentions to run for Lethbridge City Council in the October Municipal Election.

Ross Morrell filed his Application for Registration of Notice of Intent at city hall on Friday. It’s a new requirement for those intending to run for mayor or councillor positions prior to filing formal papers on Nomination Day (Sept. 18). Municipal Election Day is Oct. 16.

Originally from Calgary, Morrell obtained his Journeyman Chef designation from SAIT in 1986. He also holds a diploma in Hotel and Restaurant Management.

He currently is the owner of two Vape shops and is in his third term on the board of directors for the Canadian Vaping Association.

As one of the founding members of the CVA, Morrell had the foresight to see the need for legislation and regulation within the fast-growing industry.

“We have made such a difference. If it wasn’t for CVA, vaping probably wouldn’t exist in Canada,” said Morrell. “It’s been an amazing experience. I think being a city councillor would be an amazing experience as well.”

Morrell admits there would be a lot to learn, as he has not held a seat on council before, but Morrell says he’s up for the challenge.

“I think it really allows a chance to make a change, too,” he says. “They always say change starts with each person. You don’t really have the right to complain if you’re not willing to put yourself out there and get involved.”

Morrell enjoys getting involved with the community, recently assisting with Target Hunger.

“I’m a people person,” he says. “Even with my businesses in town, the best part is meeting the people. What comes with being a councillor is a lot of volunteering, helping people and getting out there to hear what they have to say.”

If he were to be elected as a city councillor, Morrell said there are several issues he would like to address. At the top of his list would be eliminating homelessness, and the need for more affordable housing in Lethbridge.

“If we can address that issue, Lethbridge will flourish. That’s something I’m really looking forward to getting involved in.”

Beautification of the city is also important, he says, noting the remnants of debris visible from the old dump to the north of Highway 3.

“That should be cleaned up or covered over. First impression is everything. It’s been there for years. That’s definitely something I’d like to take care of.”

With two post-secondary institutions in the city, Morrell said he also wants to find more ways to retain young graduates in Lethbridge.

“It’s a shame that most of those people come here and then go off to other cities,” he said. “We need to keep that talent here. That will help business.”

Morrell has been married to his wife Erin for 20 years. They’ve been raising their three sons in Lethbridge for almost a decade.

To learn more, visit Morrell’s website at

Follow @MelissaVHerald on Twitter

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