Welcome To About Ross Morrell


  • Ross Morrell

  • Entrepreneur

Ross and his wife Erin have been raising their three sons in Lethbridge for just under a decade. Originally from Calgary, Ross received his Journeyman Chef designation from SAIT in 1986. He also holds a diploma in Hotel and Restaurant Management.

Ross is a proud businessman in the City of Lethbridge and is the owner of 2 Vape Shops employing 12 Lethbridgians. As a pioneer in the vaping industry in Canada, he had the foresight to see the need for legislation and regulation for this fast growing industry and was one of the founding members of the Canadian Vaping Association (CVA) – the national voice of the industry with provincial and federal governments across Canada.

Ross is in his third term on the Board of Directors for the CVA, bringing a combination of his community and political experience at the local and national levels. In this capacity, lends his voice and years of expertise to the current Federal development of Vaping Legislation at the Canadian Senate. Ross has served on the Board as the Chair of IT services, Membership Chair, and currently as Treasurer. He is passionate about helping increasing numbers of people develop healthier lifestyles and leave smoking behind them.

Along with his busy professional life, Ross is equally proud of the family that he has built with his wife of 20 years, Erin. Together they have 3 sons. His oldest is currently getting ready to start his 3rd year of university at Simon Fraser, and his 2 younger sons are part of Lethbridge School District 51 and are both active in sporting and academic pursuits. Ross also has a son living in Calgary, who is a young professional, following in his father's entrepreneurial footsteps.

Morrell Family